Dear Readers,
As mentioned in my first post that we will explore various career options available after passing out from the school i.e. after passing out 12th examinations. Here is my next post focusing on the career options available in the field of Media, Mass Communications, Journalism, Advertising & personal relations.
Fast
advancement in science and technology especially in Information Technology has
given a big boost to the field of Media, Mass Communication and Journalism. In last
10 years it has been able to earn huge recognition due to revolution in
internet & satellite communications and efforts by many Institutes and
Universities to add professionalism to different areas of mass communication by
offering a number of specially designed professional courses.
Currently the field of Mass Communications and
Journalism has grown to great extent in terms coverage area to include very
closely related fields of Media & Mass Communications, advertisement and
public relations. Almost all kinds of organizations are availing the services,
offered by these industries whether Corporate, Government or Political.
This is an encouraging sign for those looking for a career in
mass communication. This career is attracting more and more people in different
areas of mass communication. If you are creative, dynamic, enterprising and has
a flair to express your ideas, thoughts and observations through different
mediums of communication. Then a career in Mass Communications and Journalism
is for you.
Here are
various career options in media and mass communications:-
1. Print Media Journalism:
In includes Newspapers, journals and magazines that always have
been a major source of news and information for majority of people throughout
the world with daily circulation and readership of trillions of people. The
newspapers and magazines today cover a wide range of specialized sections like
political events, business news, leisure, cinema, sports, career, health and so
many other subjects, which demands for professionally qualified journalists.
2. Electronic Media Journalism
Electronic media and especially Internet has emerged as major
source of news and information in last 10 years. Communication mediums like
television, radio, audio, video and the internet has made possible news, entertainment,
information, education related subjects reach the very far and wide places and
that too in fraction seconds. With the growing network of TV, satellite
communication, cable services, radio stations, etc., the future of this
industry seems quite bright. Electronic journalism offers opportunities to the
qualified youths in the fields of direction, production, camera, graphics,
editing, sound, program research, script writing etc.
3. Film and TV production
Here you can choose from the available options from technical
professions like directors, producers, sound men, light men, cameramen, editors,
to artists like actors, dancers, musicians, stuntmen etc.
4. Advertising
This is the most glamorous and lucrative aspect of the mass
communication. From newspapers, magazines, posters, signboards, hand bills in
the past to the commercials on radio, television and even Internet in the
present scenario the advertising has tread a long way. In today’s competitive
globalized market almost every business organization, political organizations,
or for that matter social organizations too, all find it important to advertise
in order to influence public opinion. With the advent of the multinational
companies in India more and more Indian agencies are roping in foreign agencies
to hunt for international clients making it clearly indicative of high growth
in coming years in mass communication industry.
5. Public relations
As the name suggests public relations is used to generate and
portray a positive image of an organization by different means of
communication. Due to high level of competition and almost level field to
play most of the Business houses, schools, universities, hospitals,
government institutions and even political parties and political leaders etc.
engage specially qualified highly and acclaimed public relations personnel’s
and agencies to cast and present their image, objectives and policies in the
best possible manner to an edge over the otherwise equally competent
competitors which has made this simple operation of publicity into an
important management function. Thus person having a liking to meet people
along with excellent communication skills, ability to interact with, convince
people, and build a rapport can look forward for an exciting and successful
career as a public relation consultant.
As far as remuneration or pay scale in this ever emerging and
lucrative field is concerned it varies from one area of mass communication to
another besides depending upon the size and level of the particular
organization one is working for besides the concerned professional’s
responsibility, importance and expertise in the organization. However, it
is sure that a dedicated and hard working professional can make his fortunes
well above his logical expectations.
There are many media institutes in Delhi and other states offering quality educations in above areas. You can go for programs like Bachelor of Mass Communications (BMC), Master of Mass Communications (MMC), PG Diploma in Mass Communications (PGDMC), PG Diploma in Advertising and Personal Relations (PGDA & PR).